With statistics suggesting that over 90% of consumers now check reviews before buying online or contacting a business, it has never been more important to keep customers happy. In this guide, we’ll explore effective ways to enhance your reputation. 

Safety and Quality

Safety and quality should be priorities for every business owner. Whether you sell products to businesses or consumers, or you provide a service, it’s essential to understand the importance of adhering to rules and regulations and complying with quality standards. If you sell a defective product, or the quality of the services you provide is substandard, you could face legal action and customers may leave negative feedback and reviews. Ensure that you have robust quality control procedures in place, prioritize customer and employee health and safety, and keep up to date with training to ensure that you’re up to speed with new guidelines. 

Customer Service

Consumers today will judge companies and brands on the quality of products but they are also influenced by the experience businesses provide. Customer service will impact perceptions and impressions, no matter how impressive the product. Consider the example of going to a restaurant. If the service is poor, diners won’t leave a 5-star review even if the food is incredible. Invest in training, encourage staff to extend a warm welcome and provide customer support options. If you sell products or accept orders or bookings online, for example, it’s a brilliant idea to add live chat or an instant messaging feature to enable buyers, clients or customers to get in touch around the clock. It’s also beneficial to check social media frequently and to ensure you respond to emails promptly. 

Feedback and Reviews

Online reviews are increasingly influential. Your review score could make the difference between attracting customers and losing out to competitors. If you are keen to improve your rating, it’s helpful to encourage existing customers to leave reviews and feedback and to take the time to read comments. If people have complained, or they have made suggestions to improve the service, take these pointers on board and try to address issues as quickly as possible. You can incentivize leaving reviews by adding links to personalized emails or offering a discount for referring friends or adding feedback on review websites, for example. 

Communication

Every customer wants to feel special. As a business owner, you can set your brand apart by building strong relationships with your clients and making an effort to communicate and engage with them. Post on social media, like comments, reply to questions and keep in touch with followers and customers via personalized emails, social media content and a blog on your website. Make sure that your customers can contact you whenever they need to and create positive impressions by being friendly and approachable. 

Customers today are looking for more than good quality products. They want to enjoy an experience, feel valued and respected and ensure they’re getting value for money. If you’re eager to improve your review scores, keep your customers happy and enhance your reputation, take these tips on board today.